World Class Coaching Programs


CCA is Asia’s leading and most complete ICF Coaching School with the ICF ACTP and CCE status and also the powerful Asia Pacific Brand Laureate brand name.  It gets here because of its singular purpose and mission to ‘build a vibrant coaching community in Asia’ since its incorporation in 2003.  

It is truly a top coaching school for it has the full range of ICF certified coaching programs ranging from the Associate, Professional and Master that can get you to any level of ICF credentials in the fastest and most hassle free way!  Not only this, it has the strongest continuous coach learning infrastructure that supports you to a lifetime both in learning and growing you professionally.   

Not only this, CCA has a multi-channel coaching learning structure to cater to anyone in the world – from workshops to distant learning and to personal tutoring. It has a team of highly experienced coach practitioners who come from the same alma mater who act as teaching staff, mentor coaches and peer coaches to support the learning of coaching.   

CCA is not only the region’s coaching leader, but also the pioneer in Coaching here for having founded Coaching and in particular, brought in the ICF brand of Coaching into this region in 2013.  It has the most wealth and experience in the teaching of Coaching, which has trained most number of coaches and benefitted them to grow in becoming highly successful and fulfilled coach leaders in their private and professional lives through leaps and bounds. 

CCA has made many other impactful achievements.  A key one is that it is the only coaching school in Malaysia and the only two in Asia with the ICF-ACTP status that attests to its highest coach learning standards that transform leaders into coaches who can deliver coaching most competently in all 4 coaching niches even when they are still studying.  Our trade mark here is the focus we put in to get coaches to make the shift in mindset and gain coaching skills very early in their learning journey.

Another life changing achievement is in the setting of Coaching Standards to guide and accelerate the growth of the Coaching Industry to be in the same league with other respectable professions like Medicine, Law, Engineering and so forth. CCA coaches are disciples of these noble coaching standards, which explain why our coaches are a different breed as compared with others. This explains why the most number of successful coaches are from this coaching school!   

Our Coach-Learning Vision & Philosophy

CCA strongly believes that everybody can and should be a coach in their life on this planet. Just like we need fresh air to stay healthy, everyone needs a coach to support them to be more than what they are today.

We believe that coaching is basically a very powerful conversation that happens in everyday of one’s life.  When we engage with people through this, we consistently make a difference to someone’s life, whoever the person may be.

We train all our coaches to be as all-rounded as possible so that they are very resourceful and versatile to add value to anyone in most situations. When we all can do this, it becomes the most blessed way of giving back to the community, leaving behind a legacy, and even the most generous of charity – more than money can do.

As long as we have the basic human qualities of being warm hearted, kind, caring, sincere, and a passion to see people grow in their lives, we qualify to become good coaches.

With the right way in learning the finer skills and steps of coaching, we can all become powerful coaches both in our personal and professional lives. On this score, we believe that what coaches need are coaching skills more than coaching knowledge for this can be gained anywhere through the reading of the thousands of coaching books around. Coaching is more about behaviors than knowledge and this explains why we consciously focus on equipping our coach students with powerful coaching skills.

This explains why CCA coaches are a class above many in the superiority of their coaching skills, and also their impressive coaching personality.

We continue on and on to forge ahead in embracing our vision of ‘Growing A Vibrant Coach Community In Asia’ to make coaches out of many people from a multitude of backgrounds and nationalities throughout the world.  To realise this, we have the Malaysian Association of Certified Coaches (or MACC), the biggest and the only national coaching association in Malaysia  This is both an alumni for CCA coaches and students as well as for bona fide coaches throughout the world.  Perhaps the biggest benefit of this is having the strongest continuous coach learning infrastructure in supporting its coach students and coaches during and after their studies for life!

Eligible Participants

  • Corporate Leaders: Inspire and grow people to act and align them to its corporate culture and values for greater organizational capabilities to achieve corporate objectives and goals.

  • Community Leaders: Bring hope, instill strength and equip them with solid living skills to improve the lives of people in the social community. 

  • Sales Professionals: Sell using listening and questioning to win trust and up sell successfully.

  • Helping Professionals: Develop people holistically both in their skills and will for sustainable growth.

  • Community Leaders: Bring hope, instill strength and equip them with solid living skills to improve the lives of others, including the less fortunate.

  • Family Members: Grow and unify the family as a happy, successful and cohesive unit for generations to generations.

Range of Programs

CCA’s coaching programs can be categorised as follows:

(A) Certification Programs​

  • Certified Master Coach (CMC)

  • Certified Professional Coach (CPC)

  • Certified Associate Coach (CAC) Ultimate Choice

  • Certified Associate Coach (CAC) Popular Choice

(B)  Non-certification Programs (Individual Modules)

  • Coaching Power Tools (CPT) 

  • Empowerment Coaching (ECT)

  • High Performance Coaching (HPC) 

  • Life & Executive Coaching (LEC)

  • Business & Organizational Coaching (BOC) 

  • Coaching Clinics 

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