The power of CCA’s brand of coach-learning lies in our 12 Point Coaching Belief System:

1 We Believe that good coaches are by-products of superior coach learning

This is why...

We are among the few in the world to offer the exclusive  world class ICF-ACTP program endorsed by the  International Coach Federation, which have the capabilities of transforming  our coach students into internationally-recognized Global Coaches.


2 We Believe that our coach-students must eventually become ICF credentialed coaches

This is why ...

We are among the very few in the world with a peer-client system that can guarantee our coach students to get peer and coaching clients to chalk up the coaching hours for ICF coach credentialing.


3 We Believe that anyone can be a Coach as long as they have the outlook and the passion in wanting to make a huge difference to their own lives and that of others.

This is why ...

Our coaching programs are universal, flexible  and simple;  designed for everyone, both individuals from all walks of lives and organizational leaders at all levels from any industry.


4 We Believe that although Coaching is most powerful, it does not replace other professional interventions but rather it complements and reinforce the richness of people's current practices so that they become more multi-slilled and more powerful with their support for their clients.

This is why ...

Our programs appeal to all helping  professionals be it : trainers, consultants, teachers, counselors, mentors, lawyers, etc. for we expand their minds on how they can converge their current skills with coaching skills for the best results to their clients.  


5 We believe that coaches draw more powers when they are more versatile with their coaching skills so that they can offer holistic solutions as clients' issues are ofen complex and interrelated.

This is why ...

We teach our coaches to be multi-skilled in life, executive, leadership, sales, business and organization coaching and provide a wide range of coaching tools and resources, to be highly effective for any client in any situation.


6 We Believe that the best way to be a powerful coach is through competency-based coach learning as coaching is essentially a set ofpowerful behaviors, which has to be practiced repeatedly.

This is why ...

Our coach-learning programs are hands-on learning where the curriculum is designed to apply the 11 ICF core coaching competencies.  Coaching concepts and principles are only taught when they can be converted into coaching competencies and coaching behaviors to scale them up to become creditable coaches.


7 We Believe that powerful coaches are like pilots who grow their skills through many opportunities to practice them.

This is why ...

We have a variety of coaching practicum for our coach students, ranging from mock coaching, private coaching, supervised coaching and mentor coaching for them to practice their coaching skills with real time feedback so that they are continuously being aligned to deliver best coaching practices.


8 We Believe that coach learning is most effective when it is simple and structured with simple steps so that it is coherent and in perspective, enabling everything to be interlinked to one another.

This is why ...

Every of its principles, facts, concepts and coaching competencies taught revolve around its time-tested proven 3 Stage Coaching Model and its 10 Coaching Milestones which is the ‘epicenter’ of all its coach-learning.


9 We Believe that among all the coaching tools learnt, coaches must be highly skilled and adept in listening and questioning which drives the coaching process.

This is why ...

Every coaching modules emphasizes the learning and relearning of powerful questioning and listening so that coaches can operate at intuitive level with their coachees to discern their deep underlying issues, stretch their thinking and challenge them to move out of their disempowered states.


10 We Believe that every coach in any coaching niche must first of all be a people expert so that they have the personal powers to communicate, persuade, inspire and elicit ideas and solutions from their clients.

This is why ...

Our coaching programs emphasize heavily on the learning of human psychology, neuro-linguistic programming (NLP) and sociology which enables them to "size up" mental frame/s and accurately zero in on their issues for the right help to be given leading to better and faster results.


11 We Believe that a coach's mental sharpness is gained through a highly developed strategic mind that can accelerate the achievement of results that gives them the winning edge over other coaches.

This is why ...

We grow wholesome coaches through a 2-pronged learning approach that balances the learning of coaching skills with coaching strategies that make them highly innovative and resourceful.


12 We Believe that coaching is not coaching unless coaches can convert the coachee's empowered emotional state into smart tangible Game Plans that they can use to get the goal/s they want.

This is why ...

We teach our coach students to become "high performance architects" who are equipped with a suite of coaching resources to put in the ‘nuts and bolts’ to convert coachee's dreams into realistic and innovative game plans for a pathway to chart their goal/s.


 


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