Awareness & Implications of the People Development Business Environment

• Understand the needs and behaviors of customers and prospects of  the coaching and training industry
• Understand  the competition of the coaching and training industry and how to overcome them
• Understand the coaching and training trends, opportunities and threats
• Understand the buying decision making behaviors of individuals and corporations

Your Business Direction & Winning Strategies

• Establish your business positioning  that leverages on your passion, strengths and resources to create a competitive advantage over others
• Chart your business direction and its short and long term business plan for the next 3-5 years
• Draw up a powerful marketing plan that has the 5 components of product offerings, pricing strategies, promotional methods, place for distribution and personnel (manpower) roles and requirements
  

Co-creating the Coach-Trainer Business Game Plan & Systems

• Write winning business proposals to public and private sectors
• Understand the marketing and sales process from prospecting to sales close
• Undertake the different marketing and selling approaches that will lead to achieving business targets and goals
• Set up and maintain an internal financial and non financial system that strengthens your delivery system